WORK
THE NORTH FACE
The TNF Concept Team creates seasonal design direction across apparel, equipment and accessories, and footwear 2+ years prior to product deliveries seasonally; S/S and F/AW. The design process begins by collecting macro trends, sport insights, and fashion trends. We partner with our Creative Director, Marketing Directors, Design Directors, and Consumer insights Teams to align priorities and begin to build out specific concepts/stories. We then pull in cross functional designers across all departments to help build out color, print, graphics, into digital and physical assets along with a physical rig space (refer to final images below). These narratives are presented through a Creative Kick off to the collective brand in in person presentations and digital assets (for partners not able to attend) that inform global design teams and serve as design parameters for merchandising, design, and the brand collectively. The below work concepts I owned starting with Fall/Winter 2026
GLOBAL CONCEPT PERFORMANCE DESIGNER
2024 - PRESENT
GLOBAL CONCEPT PERFORMANCE DESIGN
As part of the Performance Design Team I drove the following product categories, including, Hike, Trail Run, Class V, and Active product.
INTERCONNECTED ESCAPE, THE NORTH FACE; WOMENS HIKE INTERVIEW PROJECT
The future of adventure - a dimension redefined as we explore wilderness trails in the physical and virtual worlds. Multi-sensory immersions converge, and consumers' style value shifts to versatile garments offering functionality necessary for adventures online and offline.
The inspiration for this Capstone collection started with Copenhill. This rooftop ski slope made from recycled plastic is a realistic solution for the climate change challenges facing the ski industry. These plastic slopes can be utilized year-round and implementation across the globe is imminent. The possibility for year-round snowsports creates a new market segment opportunity for off-season mountain apparel that offers protection from sun, rain, and falls while catering to thermoregulation needs in off-season snowboarding conditions. The below slides are the culmination of this year-long design project, including research, athlete testing, design ideation, development, and final testing.
The Plastron Commuter Cape provides cyclists with the highest level of rain protection, convenience, and safety (for both riders and those they share the road with). Additionally, the wearability and style transition effortlessly from transportation to social situations.
PLASTRON, COMMUTER CAPE
DIK-KID, ACCESSORIES FOR HEALTHY AGING THERMOREGULATION
The Dik-Kid provides thermoregulation support in cold weather climate conditions that caters to the needs of the aging population.
JOKKOMOKK, ICE ULTRA MARATHON FOOTWEAR
The Jokkmokk is a unisex snowshoe-specific footwear solution for ultramarathon athletes that provides proper thermoregulation, mobility, and an efficient entry and exit system.
CATCH, OUTSOLE TRACTION SYSTEM
Catch is a fully redesigned traction outsole pattern specific to tennis played on hard court surfaces supported by plantar pressure distribution in tennis-related movement research.
ADDITIONAL WORK
Katama is a menswear brand launched in 2015 by founder Garrett Neff. The line has expanded from swimwear to wovens, knitwear, and outerwear using technical and time-honored fabrics for dynamic lifestyles. These are clothes for the new generation of adventure seekers. My role as head of design included all rough wear, knits, swim, and special projects design and development including overseeing production, and digital asset production. The below resort 2017 lookbook is an example of my work at Katama.
Polo Ralph Lauren combines Ivy League classics and time-honored English haberdashery with downtown styles and all-American sporting looks in sportswear and tailored clothing. As an assistant designer, I oversaw activewear, swimwear, and special programs (including Wimbledon, World Cup, Olympic Games).
PRODUCTION
CREATIVE PRODUCTION MANAGER
I primary handled e-commerce and editorial photo production for fashion, home, and beauty, in addition to social media management. I managed all pre and post-production freelance and full-time employees including photographers, crew, stylists, models, and retouchers. I have managed teams that included over 30 people and up to 10 full-time employees. I have implemented asset workflows, library archival systems, quality control, development of digital asset management systems, and created style guides and parameters uniquely to maximize efficiency. I have reduced e-commerce time to site from delivery to live from 40 days to less than 5. My clients have included but are not limited to: Beau Brooklyn, Blundstone, La Prairie, Local Ocean Conservancy, Mail Chimp, Nixon, Planning To Wealth, Ponytail Journal, Public Supply, Six 02, Suicoke, This is Range, and Refinery 29. The below slides show a collection of work for various clients.
