The North Face Work
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01
Creative Concept Design
I currently critical role in shaping the future of The North Face by creating visionary product concepts that inspire exploration and advance outdoor innovation. Partnering closely with the Creative Director and cross-functional teams, I identify emerging consumer needs, cultural shifts, athlete insights, and future market opportunities more than two years ahead of launch. Through concept storytelling, trend forecasting, prototype development, and innovation leadership, I help define seasonal narratives and product directions across Apparel, Equipment, Accessories, and Footwear while championing The North Face’s commitment to exploration, performance, and progress.
02
Design
As a designer at The North Face I collaborated closely with design leadership and cross-functional partners to develop seasonal concepts, conduct trend and consumer research, build presentation tools, create design deliverables, and execute product designs from concept through tech pack. Working across Snow, Climb, Trail, and Hike categories, I translated athlete insights, market trends, and brand strategies into innovative product solutions that met both consumer and business needs.
I designed a broad range of apparel products and participated in key go-to-market milestones, presenting work, incorporating feedback, and contributing to a highly collaborative design culture. Leveraging a strong understanding of The North Face brand DNA, materials, technologies, fit, silhouette, and cost engineering, I helped create products that balanced performance, innovation, and commercial viability.
